03.02Case study
Cooler Capture
A turf-war game layered on Bluetooth cooler visit data so field reps play by scanning.
- Role
- Designer and builder
- Stack
- Next.js
- MapLibre
- TypeScript
- Python
- Year
- 2026
03.02.1
Problem
Field adoption of a cooler-tracking app stalls when the only reward for scanning is the scan itself. Separate incentive programmes add cost without stress-testing the product.
03.02.2
Approach
An interactive Next.js and MapLibre demo over roughly thirteen thousand anonymized coolers and thirty thousand visit events. Last scan owns the cooler, never-scanned units spawn as capture targets, and a client-side engine derives ownership, streaks, and a leaderboard from static JSON.
03.02.3
Outcome
A playable pitch map and stakeholder brief that show how product usage and game mechanics can be the same loop. Case study only; the pilot is not a public product.